The aim of GFF is to develop views of the future to help clients embrace change with more certainty, thereby releasing the full power of their creativity and innovation. GFF helps its clients to reduce their risk of being blindsided by change and to be better enabled to adapt to the fast changing world. It does this through collaborative projects and through undertaking its own research, gathering thought leaders’ views of the future and forming composite ideas of what our future could look like. GFF clients number some of the largest and most prestigious firms around the world.